A combination of "Unique" and "Era"
Written by Ross Locksley on 02 Jun 2025
(Header image: LINKL PLANET)
Bandai Namco Music Live Inc. has set up a new label designed to bring out the unique talents of its artists, no matter whether they're new talents or seasoned professionals. The label, INUERA (which is an amalgamation of "Unique" and "Era") will cover myriad genres and styles, intending to use cultural touchstones such as anime, fashion and toys to expand its reach beyond Japan and into the wider cultural waters.
The label already has four artists (links are to their Youtube channels) LINKL PLANET, an idol group promoting plastic models worldwide, INUWASI, the powerhouse live idol group that sold out at KT Zepp Yokohama in a solo concert in March, majiko, who has over 200 million streams across Asia and Daoko, who performed the hit "Uchiage Hanabi" with Jenshi Yonezu which has racked up over 600 million views on YouTube.
You can keep up to date with the label at the official UNIERA website.
Idol group INUWASI
majiko
Daoko
Ross founded the UK Anime Network waaay back in 1995 and works in and around the anime world in his spare time. You can read his more personal articles on UKA's sister site, The Anime Independent.
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