"It's Going Down Now" Feat. Lotus Juice and Azumi Takahashi
Written by Ross Locksley on 19 Sep 2025
Persona 3 Reload's acclaimed track, It's Going Down Now featuring Lotus Juice and Azumi Takahashi has an official music video released today. This marks the first ever music video produced by ATLUS, blending new animation, live action and scenes from the game.
Check out the new music video below:
About the Track:
A nominee for the Top Global Hit From Japan award at MUSIC AWARDS JAPAN 2025, “It’s Going Down Now” is the most streamed song from Persona 3 Reload’s lauded original soundtrack, having amassed over 100 million plays on Spotify. The Persona 3 Reload original soundtrack was also the winner of the Spotify Streaming Category at the 2024 PlayStation Game Music Awards.
About Persona 3 Reload:
Persona 3 Reload is a captivating, reimagined take on the genre-defining RPG, reborn for the modern era with a revamped battle system, cutting-edge graphics, and enhanced audio featuring an all-new English voice-over. As of today, it has a Metascore of 86 (Xbox), 89 (PC), and 87 (PS5) on Metacritic.
For more information, visit the Persona 3 Reload website.
Ross founded the UK Anime Network waaay back in 1995 and works in and around the anime world in his spare time. You can read his more personal articles on UKA's sister site, The Anime Independent.
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